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What are User Roles and Permissions?

Sub-account user roles and permissions determine what features a user can access within a specific location in AsantePower CRM. Whether you’re giving a sales rep limited visibility or assigning full admin access to a team lead, user roles ensure the right people see and control the right parts of your account. Each user is assigned one of two roles, Admin or User, and can be further customized using granular permissions and visibility toggles like Only Assigned Data. You can also copy permissions from one user to another and restrict visibility on a per-module basis.


Key Benefits of Sub-account Roles & Permissions


Role management isn’t just housekeeping—it drives operational security and efficiency:

  • Data Security: Restrict contacts, pipelines, and campaigns to approved staff only.

  • Cleaner Interface: Hide unused menus so team members navigate faster.

  • Accountability: Attribute every action to a specific user for airtight audit trails.

  • Faster Onboarding: Clone proven role templates instead of rebuilding settings from scratch.


How to Set Up Sub-Account Roles & Permissions

Configuring roles and permissions ensures that each team member sees and controls only what they need to. Follow these steps to get started.

Step 1: Go to Settings › My Staff


Navigate to the sub-account you want to manage. Under Settings, click My Staff.

Step 2: Choose a User or Create a New One


Click the Edit (pencil) icon next to an existing user or select + Add Employee to create a new profile.

Step 3: Assign a Role: Admin or User


Click Roles and Permissions tab on the left. Then in the Role dropdown, choose:

  • Admin: full access to all modules and settings in the sub-account

  • User: restricted access; granular permissions apply

Step 4: Enable/Disable Modules as Needed


Use the checkboxes to grant or restrict access to modules like Conversations, Workflows, Calendars, Voice AI, etc.

Step 5: Set ‘Only Assigned Data’ if Needed


Toggle Only Assigned Data to restrict a user’s visibility to only the leads, opportunities, and data explicitly assigned to them.

Step 6: Save Your Changes


Click Update or Save to apply the new permission configuration.


Restrict Visibility with “Only Assigned Data”

Limiting access based on assigned data helps protect sensitive information while empowering users to focus only on their own work. When you turn Only Assigned Data ON, the user will only see:

  • Contacts assigned to them

  • Opportunities where they’re the owner

  • Appointments or tasks linked to their name

Example Use-Case: Use this feature for sales reps to ensure they only see and manage their own pipeline without accessing others’ conversations or clients.


Assigning Roles & Permissions

User roles define high-level access, while permissions define which modules they can use. We recommend granting Admin access only to team leads, trusted employees, or internal managers.

  • Admin: Full control over all tools, settings, and data inside the sub-account

  • User: Limited access based on permissions; can be restricted to assigned data only

For more info on this topic, check out Admin vs User Permissions


Copy Permissions Between Users

To save time when onboarding new users, you can clone an existing permission set.

  1. Go to Settings › My Staff

  2. Click the Edit (pencil) icon next to an existing user or select + Add Employee to create a new profile.

  3. Select the Roles and Permissions tab

  4. Click Copy Permissions button in the top right

  5. Use the Copy Permissions dropdown to choose a source user

  6. Click Copy to apply those exact settings


Module-Specific Granular Permissions

AsantePower CRM now offers detailed control over access to individual modules and their sub-features. Granular permissions allow you to give users precise access to specific tools and features inside a sub-account. This is ideal for managing large teams, limiting sensitive actions, and reducing the risk of accidental changes.

Granular Permissions are available for the following areas:

  • AI Agents

  • Account Settings

  • Account Tools

  • Automation (includes Workflows)

  • Blogs

  • Calendars

  • Certificates

  • Communities

  • Contacts

  • Conversations

  • Forms

  • Funnels

  • Gokollab

  • Integrations

  • Marketing

  • Medias

  • Memberships

  • Opportunities

  • Payments

  • QR Codes

  • Quizzes

  • Dashboard

  • Reputations

  • Surveys

  • User Management

  • WordPress